The Founder
Zouhir Knanoua
Founder, Cheval Noir Motorsports
I didn't set out to build a business. I kept running into the same gap — between how serious collectors think about their cars and how the industry actually treats them — and decided to close it.
Cheval Noir is based in Atlanta. The city has more serious car culture than it gets credit for, and it's where I am. I work with a few clients at a time. Not because I'm hard to reach, but because this kind of care doesn't scale.
What I do is simple. Store cars properly and keep them running. Clean and protect paint, correct it when it needs it. And when someone wants to buy or sell, handle it quietly, on their side of the table.
I'm not a gearhead in the usual sense. I don't talk in horsepower or lap times. I care about where a car has been, what condition it's actually in, and the ordinary care that keeps it worth something in twenty years.
If you have a car you care about, that's enough. Tell me what you're looking for and I'll tell you plainly whether I can help.
The right introduction changes everything.
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